A new partnership driving change across football

We’re proud to announce a new partnership between Kit Revolution and Fair Game, the organisation redefining how football operates with a focus on integrity, sustainability, and community impact.

Through this collaboration, anyone who lists kit to donate on Kit Revolution can now choose Fair Game as their donation partner, sending proceeds directly to support their work across the game.

While this partnership focuses on football through Fair Game’s mission, Kit Revolution supports all sports so anyone can buy, sell, donate, or swap kit from any sport. Every listing helps keep kit in play, make sport more accessible, and drive measurable community impact.

It’s a simple but significant step toward a more transparent, responsible, and inclusive future for football and beyond.

Who is Fair Game?

Fair Game is a growing movement of football clubs and supporters calling for a better way forward, one that prioritises good governance, sustainability, equality, and fair play.

They advocate for policy reform, improved financial systems, and meaningful community engagement throughout the game.

Every donated sale through Kit Revolution directly contributes to Fair Game’s campaigns and initiatives, helping clubs and communities create a more sustainable future for football.

Learn more at fairgameuk.org.

"Football has a unique power to lead change beyond the pitch. Through this partnership with Kit Revolution, we can show how small actions, like passing on unused kit, can create measurable impact across communities and the environment."

Why kit reuse matters

The sports industry generates vast amounts of waste each year and football is no exception. Millions of kits are discarded annually, many barely used.

By keeping kit in play, we can:

• Reduce carbon emissions linked to new kit production.
• Lower waste and resource consumption.
• Make sport more affordable and accessible.
• Support causes, like Fair Game, that drive long-term structural change.

“Together, we’re proving that practical sustainability in football is possible and measurable.”
- Niall Couper, CEO, Fair Game

For those with kit to give make it count!

This launch is a direct appeal to people who love the game and care about its future.

You might have drawers full of old sports kit or teamwear that’s too good to throw away.
If you’ve upgraded, moved clubs, or just accumulated kit over time, don’t waste it.

When you upload your unused kit to Kit Revolution and select Fair Game as your donation partner, you transform surplus kit into something powerful: support for real, lasting change.

How it works

1. Visit kitrevolution.com/create-listing, log in or sign up, and select Donate Kit.
2. Choose Fair Game as your donation partner.
3. When your item sells, 75% of the resale value is donated directly to Fair Game, supporting their mission to build a fairer, more sustainable future for football. The remaining 25% helps cover Kit Revolution’s platform, hosting, and payment processing costs.
4. Your old kit gets a new life and your action helps drive real change in football.

One simple listing. Real, trackable impact.

And remember you don’t have to donate kit to use Kit Revolution or make a difference.
You can buy, sell, swap, or donate on the platform. Even regular listings support our core mission: kit for all.

A circular future for sport

This partnership forms part of Kit Revolution’s mission to embed circular thinking across sport, extending the life of quality kit and enabling measurable community impact.

We’re building a connected system where every upload counts for the environment, for accessibility, and for fairness.

Find Fair Game on our Charity Partners page and follow the story across our socials as we roll out joint campaigns across the 2025-26 season.

FAQs

How do I donate to Fair Game?

When creating your listing on Kit Revolution, select Donate Kit and choose Fair Game. Proceeds from your sale are transferred directly to Fair Game.

Can I still sell my kit normally?

Yes. You can sell, swap, or donate - every listing contributes to the wider goal of reducing waste and keeping kit in circulation.

Where do donations go?

Funds support Fair Game’s ongoing work to promote sustainability, governance reform, and community value throughout football.