Football's Circular Kit Solution
Football clubs generate thousands of items of kit every season.
Kit Revolution helps clubs reuse kit, generate revenue and support their communities.
Real Action: AFC Wimbledon Foundation
53% of surplus kit sold within the first 24 hours
- Revenue generated for the Foundation
- Affordable kit redistributed to fans
- Community engagement around sustainability
Why Kit Reuse Matters
for Football
Football clubs are under increasing pressure to demonstrate real environmental and social impact, while continuing to serve their communities and supporters.
Keeping kit in circulation offers a practical way to deliver on all three.
Circular Football
Every season clubs generate large volumes of unused kit across teams, retail and operations. Keeping kit in circulation ensures high-quality apparel continues to serve players, fans and communities for longer.
UPCOMING LEGISLATION
New EU legislation banning the destruction of unsold clothing and footwear marks a shift from voluntary action to regulatory accountability. For clubs and governing bodies, this increases scrutiny on how surplus kit is managed, making scalable reuse pathways essential to meet compliance and demonstrate responsible stewardship.
IMPACT DATA MEASUREMENT
The Kit Revolution platform enables clubs and governing bodies to capture bespoke data on kit reuse. This provides clear evidence of impact, supporting sustainability reporting while demonstrating accountability to stakeholders, partners and fans.
COMMUNICATIONS & REPUTATION
Demonstrate leadership in responsible sport by aligning sustainability action with transparent communication. We help clubs and governing bodies share credible impact stories with fans, communities and stakeholders, strengthening trust while responding to growing expectations around accountability and governance.
Start the Conversation
Seen us at the Fair Game Conference?
Now’s the ideal time to start the conversation about launching your own KitHub.
We’re currently working with forward-thinking clubs and organisations exploring how kit reuse can support sustainability, compliance, and community impact. If you’d like to explore what a KitHub could look like for your club or foundation, register your interest and our team will be in touch.